The number of unique players.
The percentage of users, returning and new, who returned to a game in a given time period.
The number of times players entered a game.
Average Session Length
The average duration of time (in seconds) between a player joining a game and leaving the game.
Total Play Time
The total duration of time (in seconds) players were in a game.
Average Play Time
The average duration of time (in seconds) players were in a game.
Sales Revenue Metrics
Total spent (Robux or USD) by players. USD is calculated from Robux using the DevEx conversion rate.
Estimated Net Revenue
Revenue calculated by estimating Roblox’s and asset creators’ cut using this formula:
Avg Revenue per Paying Player
Revenue divided by Paying Players.
Avg Revenue per Player
Revenue divided by Unique Players.
Revenue per Visit (RPV)
Revenue divided by Visits.
Unique Players who have made a purchase.
Paying Player Percentage
Paying Players divided by the number of Unique Players.
Total number of completed purchases.
Avg Revenue per Purchase
Revenue divided by Total Purchases.
Avg Purchases per Paying Player
Purchases divided by Paying Players.
Avg Purchases per 1,000 Player
Purchases divided by players multiplied by 1,000.
Total number of purchase prompts. Excludes prompt where a purchase is not possible (ie. the product is not available for purchase).
Avg Prompts per Player
Total Prompts divided by Unique Players.
Prompt to Purchase Conversion Rate
Total Purchases divided by Total Prompts.
Ad Revenue Metrics
The total number of times paid ads were seen by players. Learn more about valid impressions here.
The number of unique players who recorded at least one impression on a paid ad.
The average number of impressions recorded per player.
Total Exposure Time
The total valid exposure time (seconds) recorded by players. Learn more about valid exposure time here.
The number of unique players who recorded at least one valid exposure.
Average Exposure Length
The average time (seconds) of all valid exposures. Learn more about valid exposures here.
The rate (percentage) of when a paid ad is shown.
The total earnings (USD) in a time period.
The average CPM (USD) in a time period.
Impressions and Exposures
What is a valid impression?
An impression is 10 seconds of cumulative valid exposure time. For example, a player can view an ad for 5 seconds, look away, and then view it for another 5 seconds for a total of 10 seconds of cumulative valid exposure time.
There are also additional metrics available to see 2-second impressions and 3-second impressions.
What is a valid exposure?
A valid exposure must be at least 0.5 seconds with a viewing angle of less than 55° and must cover at least 1.5% of the screen. Exposures are excluded from players while idling for more than 10 minutes.