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**Getting Started**

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**Products**

Popmall (Catalog)

Data Store Editor

Custom Events

Analytics

Product Optimization

Popfeed

Brand Collab

Ads

Ad Control

**Support**

Questions or Feedback

Metric Definitions

SDK Changelog

**Jump To**

**Engagement Metrics**

Name | Definition |

Unique Players | The number of unique players. |

Stickiness | The percentage of users, returning and new, who returned to a game in a given time period. |

Visits | The number of times players entered a game. |

Average Session Length | The average duration of time (in seconds) between a player joining a game and leaving the game. |

Total Play Time | The total duration of time (in seconds) players were in a game. |

Average Play Time | The average duration of time (in seconds) players were in a game. |

**Sales Revenue Metrics**

Name | Definition |

Revenue | Total spent (Robux or USD) by players. USD is calculated from Robux using the DevEx conversion rate. |

Estimated Net Revenue | Revenue calculated by estimating Robloxβs and asset creatorsβ cut using this formula: `Dev Product Revenue * 70% + Game Passes Revenue * 70% + Assets Revenue * 40%.` |

Avg Revenue per Paying Player | Revenue divided by Paying Players. |

Avg Revenue per Player | Revenue divided by Unique Players. |

Revenue per Visit (RPV) | Revenue divided by Visits. |

Paying Players | Unique Players who have made a purchase. |

Paying Player Percentage | Paying Players divided by the number of Unique Players. |

Total Purchases | Total number of completed purchases. |

Avg Revenue per Purchase | Revenue divided by Total Purchases. |

Avg Purchases per Paying Player | Purchases divided by Paying Players. |

Avg Purchases per 1,000 Player | Purchases divided by players multiplied by 1,000. |

Total Prompts | Total number of purchase prompts. Excludes prompt where a purchase is not possible (ie. the product is not available for purchase). |

Avg Prompts per Player | Total Prompts divided by Unique Players. |

Prompt to Purchase Conversion Rate | Total Purchases divided by Total Prompts. |

**Ad Revenue Metrics**

Name | Definition |

Impressions | The total number of times paid ads were seen by players. Learn more about valid impressions here. |

Reach | The number of unique players who recorded at least one impression on a paid ad. |

Frequency | The average number of impressions recorded per player. |

Total Exposure Time | The total valid exposure time (seconds) recorded by players. Learn more about valid exposure time here. |

Exposure Reach | The number of unique players who recorded at least one valid exposure. |

Average Exposure Length | The average time (seconds) of all valid exposures. Learn more about valid exposures here. |

Fill Rate | The rate (percentage) of when a paid ad is shown. |

Amount Earned | The total earnings (USD) in a time period. |

Average CPM | The average CPM (USD) in a time period. |

**Impressions and Exposures**

**What is a valid impression?**

An impression is 10 seconds of cumulative valid exposure time. For example, a player can view an ad for 5 seconds, look away, and then view it for another 5 seconds for a total of 10 seconds of cumulative valid exposure time.

There are also additional metrics available to see 2-second impressions and 3-second impressions.

**What is a valid exposure?**

A valid exposure must be at least 0.5 seconds with a viewing angle of less than 55Β° and must cover at least 1.5% of the screen. Exposures are excluded from players while idling for more than 10 minutes.